Sofia Sparkling Wines Media Campaign
One of my favorite parts of my Winter 2010 Writing for Marketing and Advertising class was conceptualizing and writing advertising pieces for print, television, and radio. For the final project, my group (Toast Innovations) created a media campaign for Sofia Sparkling Wines by the Francis Ford Coppola Winery. Our objective of the campaign was to reposition sparkling wine as a casual, everyday drink, by placing the drink in a variety of every day situations. When people think of sparkling wine, most of the time they associate it with champagne and celebrating special occasions. Well, we believe that every day is a reason to celebrate, which explains our tagline: “Celebrate Everyday. Celebrate with Sofia.”
Powerpoint presentation and written report are below (keep in mind, this was thrown together in just a few days). The campaign includes a print ad, billboard ad, 30-second television spot, 30-second radio spot, a concept for a micro-site, and a Twitter tweet.
How we did: By far, our presentation was the instructor’s favorite.
My contribution to the project: I helped conceptualize the campaign, tie the message of each piece together with the campaign as a whole, and I put together the report and PowerPoint presentation.
Final Report:
