Archive for Social Media Campaigns

NOH8 Campaign

Cause Marketing, Marketing, Social Media Campaigns•on August 5th, 2010•No Comments

I really love this campaign. They done an amazing job of mobilizing their base and getting people involved, getting people excited about this.

NOH8 Website

NOH8 Facebook Page

DoubleTree Hotels Sweet Tweets

Marketing, Social Media Campaigns•on April 10th, 2010•No Comments

Double Tree Hotel Complementary TrufflesPeople in my generation are connected through technology in a way that is almost overwhelming on a daily basis.  I don’t watch TV, but I’m online for most of my waking hours, so I’m bombarded with countless e-mails, newsletters, articles, Facebook updates, tweets, etc. almost every waking moment.

For the past year or so, Twitter has become the “it” tool for “social media marketers.”  Most people don’t know how to use Twitter for their business. (See my article, “How to Use Twitter for Your Business” for a few ways to actually do it the right way).  I am not a self-proclaimed “social media expert” like many people claim to be, but I did develop a very successful social media campaign for Beats By Dre.  Links: Beats By Dre Facebook, @BeatsByDre, and Beats By Dre Myspace.

Anyway, I was a very happy girl tonight when I came home from work to find a box of truffles from DoubleTree Hotels (@doubletreehtls)  I had participated in some sort of informal market research via Twitter a couple of weeks ago, and this box of truffles was a thank you.  As a marketing professional, I know this means they have the right to bombard me with marketing spam for the rest of my life, but hey, they earned it.

What DoubleTree Did Right:

  • Market Research: used Twitter as a source for gathering information about their customers
  • Engagement: they communicated with the participants of their survey and thanked them
  • Tangible Freebies: we all know by now that people love free stuff, especially no-obligation free stuff.  Except this time, it was tangible.  I received a box of truffles IN THE MAIL!
  • Purpose Driven & ROI: many companies give away a lot of free stuff, without any real objective except getting people to participate, or follow them, or something of that sort.  DoubleTree got information about me that will be much more valuable to them in the future.

P.S.  I just ate both of the dark chocolate truffles.  I will work extra hard in Bar Method class tomorrow morning :0)