Grace Cheung

Goodwill Halloween Poster

I may be a little late on this (this Goodwill Halloween campaign might be a few years old) but I thought it was brilliant and still very relevant.  On the bottom right hand corner of this image is Goodwill’s original face icon and they dressed him up in different costumes in all the other cells.  Super cute.  Great Halloween campaign by an amazing nonprofit.  They have great bargain items that you can piece together for a fabulous costume. You can read more about Goodwill’s mission here.

Because, seriously, who needs another plastic costume you’re going to throw away just after one wear?  (See Slate’s Annals of Amoral Advertising, Part One: Target Despises Homemade Halloween Costumes)

What other nonprofit organizations have come out with creative Halloween campaigns?

Meetup.com Advertising Campaign

View more presentations from Grace Cheung.

This was my final project for Advertising at UCLA (Spring 2010 quarter). I picked Meetup.com because I’m in love with their mission to bring complete strangers together, based on common interests, goals, lifestyle, whatever.  Most new tech companies these days create services & products that allow us to communicate more easily & quickly online, but if I had to choose one, I would opt to just meet people in real life. Read the Meetup.com story here.